Why is there a monthly ongoing charge associated with your SEO?
The biggest reason for ongoing SEO is because Google bases rankings for a search query, to a large extent, on which webpages have more inbound links pointing to them. With such a large demand for increased link popularity and Google’s insistence on the increase happening at a natural and steady pace, it is important to implement linking strategies that provide a consistent, ongoing effort.
In addition, most websites are continually evolving and growing so good SEO should be implemented into new parts of the site and specific pages. We have also found the most effective way of increasing rankings is to monitor progress and adjust strategy as we see how Google responds to previous changes and how searchers behave when they find your site from certain search queries. In other words, a lot goes into our SEO beyond the one-time page makeovers.