SEO That Works!

YowSeo – (yow-zee-oh)
n. 1. where business owners go for online marketing that will makes waves. 2. not to be confused with the popular word game, Yahtzee.

Understanding How Search Engines Work

When working to make your organization visible in the search engines, you have 2 basic options from which to choose. You can make your website search engine friendly and strive to appear higher in the main (organic) search listings for your preferred keyword phrases OR you can bid for a paid spot for those keyword phrases and gain a spot in the sponsored listings that you would find at the top and to the right of the main listings. For many businesses, a combination of both strategies works well.

What is Search Engine Optimization (SEO)?

Day and night, Google and the other search engines have “bots” (commonly called robots, spiders or crawlers) traveling the World Wide Web searching for new or updated information. When these bots visit a page, they are gathering data and trying to establish the theme or subject matter of that page. The practice of “Search Engine Optimization” is a way of making the subject matter of a webpage extremely clear to the bots so when someone is searching on that subject the search engine will include that page listing near the top of the relevant results.